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Offering true delta:  product and project
management consulting that makes a difference
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Constantine Kipnis - CEO and Founder, Product Delta LLC

• research the market and identify market needs
• translate market needs into market requirements that will foster new products or new features to existing products
• prepare the documents that profoundly impact the product's success.
  • Market Requirements Document (MRD)
  • product use cases
  • product road map
  • pricing model.

• analyze product-oriented business opportunities
• formulate plans that evaluate those business opportunities
• plan and guide subsequent marketing efforts
• prepare the product business case
• following approval, write
  • the marketing plan
  • the launch plan
  • the communications plan.

• provide product pre-sale support and product demonstrations.
• evangelism: drawing on a deep understanding of the product, help customers understand how the product delivers the necessary value and functionality that address the customers' business or consumer problem.
• provide critical input to product planners on customer needs and problems.

• create interest and demand for products through the conception and copywriting of
  • Web and print collateral material
  • Web and print advertising
  • direct response mail and e-mail
  • other types of communications media
• maintain company image and positioning according to messages and directives provided by the product marketing function.